Wasatch Cleaners, our own company, as of 30 Oct 2026
The ambition
Leads answered at 9:42 pm. Priced, booked and crewed by morning.
The craft
Take the business apart. Rebuild what slows it down.
The connection
Design the experience. Build what powers it.
One partner for the website, the software, the AI and the content, so nothing gets lost between vendors.
Akovex · Morning briefing · live
The system we run every morning. Yours is built the same way.
Salt Lake City · Mountain timeScroll to explore
See it work
Real screens. Nothing staged.
Eight seconds each, recorded from the systems we run every day at Wasatch Cleaners and inside Opralta Studio. The same builds are on the price list below.
wasatch-cleaners.com · instant quote
A quote appearingThe customer picks a service, the price builds itself and the enquiry lands in the pipeline before the tab is closed.
wasatch-cleaners.com · booking
A booking landingThe customer chooses the service and the time. The job, the crew and the reminder follow on their own.
studio.opralta.com · pipeline
A lead scored and movedEvery business the radar finds is scored, enriched and placed on the board with the next step already written.
Paste your address. In about 20 seconds you get a score for speed, search, mobile, trust and conversion, plus the three fixes that would win you the most enquiries.
How every Opralta system is built
Three parts hold the keystone. We build all three.
Most businesses hire one vendor for the website, another for the software and nobody for the operation behind it. Pull them apart and the keystone falls. We design, build and run all three as one structure.
DesignBrand, website, film and the customer-facing experience.
SoftwareCRM, portals, AI agents, quoting, booking and payments.
OperationsSOPs, hiring, reporting and the people running it daily.
The keystone: one accountable teamNothing lost between vendors. One plan, one owner, one standard.
The full picture
Many disciplines. One ambitious brief.
A website, an app, a film, a commerce experience, an AI tool or the technology behind your business. Work with us on one discipline, or bring several together.
9:42 pm, a lead arrives. By 7 am it is priced, booked and crewed.
This is the intake-to-dispatch system we built for Wasatch Cleaners and run every day. Names and amounts below are sample data; the steps are the real ones.
9:42pm
9:42 PMLock screen
New leadLead platformc•••••@masked
Missed call(801) ••• ••••No voicemail
Form submittedWebsite3 bed, 2 bath, deep clean
Illustrated system stepLead captured from three channels → contact masked → owner asleep · nothing answered yet
Unanswered
9:42pm
The lead arrives
From a form, a lead platform, a missed call. The contact is often masked. Nobody is awake.
9:42 PMAkovex · Intake
Contactc•••••@maskedcarla@example.test
Sources
Floor$318
Quote$412
Text to owner: new lead priced at $412, above floor. Reply Y to send.
Illustrated system stepConsented contact matched to its source record → quote engine prices above the floor → owner review requested
9:42pm
Recovered and priced
The sample contact is matched to its source record. A quote is prepared against an approved rate card, ready for a person to review.
9:47 PMAkovex · Schedule
Tuesdaycrew 2
8:009:0010:0011:00 · Carla M.1:002:00
Customer replied Y
Card hold placed once
Crew 2 dispatched
Follow-ups stopped
Illustrated system stepReply parsed → slot booked on crew 2 → one card hold → dispatch sent → follow-ups stopped
9:47pm
Booked, held, scheduled
The customer replies. The job lands in the calendar, a card hold is placed once and only once, the crew is dispatched, the follow-up sequence stops because a human answered.
7:05 AMAkovex · Briefing
7:05amGood morning. Four things need you.
Jobs11 today, all crews assigned✓
Charges9 reconciled overnight, 1 to review✓
Hiring1 application awaiting human review✓
Approval1 quote above range, waiting on you→
Illustrated system stepSample job, review and approval records compiled → read back in one screen
7:05am
The briefing reads it back
Jobs today, charges reconciled overnight, one applicant to review, one approval waiting. The owner starts the day knowing, not checking.
The experience on the surface. The connections underneath.
Explore the connections in a service-business system. The same engineering connects websites, commerce, content and custom applications.
LeadsForms, calls, platforms, DMsCapture enquiries from the channels included in the scope, with source records and consent preserved.
Intake agentVoice, chat, emailVoice, chat or email assistance, with clear handoff and approved provider connections.
Quote enginePriced above the floorPrepare a quote against an approved rate card and send it for human review.
SchedulingCalendar, crews, dispatchConnect booking, cancellation and dispatch through the chosen calendar provider.
MarketingSearch, paid, email, referralsBring the website, campaigns and agreed measurement into a connected customer journey.
CRMOne record per customerMaintain source records, useful stages and an accountable next action.
PaymentsHolds, invoices, railsConnect approved payment providers and reconcile their authoritative events.
HiringScored, questioned, bookedStructure applications and evidence for consistent human review.
ContentFilms, clips, notesPlan, produce and publish content through an agreed production process.
MeetingsRecorded to assignedTurn meeting notes into draft actions for an accountable person to review.
WatchErrors, restores, patrolsDefine monitoring, alerts, backup checks and the person responsible for responding.
BriefingThe six numbers, 7amBring agreed measures and exceptions into a readable business view.
Not case studies. Companies we run.
We build it for ourselves first. Then we build it for you.
Every system we offer is already in production inside a business we own or operate: lead radar, call desk, quote engine, booking, crew dispatch, client portals, a media pipeline and a commerce store. You get what has already survived real customers.
Our in-house Studio keeps your scope, project milestones, documents and decisions connected. Your team gets a clear next step through the communication plan we agree together.
01 · Align
A brief with boundaries.
Goals, ownership, deliverables and fees agreed before the build.
02 · Build
Progress you can review.
Working milestones, organized project files and recorded decisions.
03 · Refine
A useful next step.
Clear updates, review requests and the issues that need attention.
04 · Hand over
Ready for what follows.
Accepted deliverables, documentation, client-owned access and a care plan.
